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Wanted: New breed of mobile customer engagement solutions providers - Forrester White paper

PDF 462 KB | 20 pages
Overview

The Enterprise Mobile Market will focus on building and delivering customer engagement through mobile app development for the next 10 years.



Most organizations do not have all the capabilities for mobile development and effective engagement and will turn to vendors with engagement competencies and management skills. Vendors who make the investment in these technologies...

The Enterprise Mobile Market will focus on building and delivering customer engagement through mobile app development for the next 10 years.



Most organizations do not have all the capabilities for mobile development and effective engagement and will turn to vendors with engagement competencies and management skills. Vendors who make the investment in these technologies and skills will earn a seat at the CIO table as a long-term partner in the mobile strategy.



This paper explores this trend and shares how these partnerships will create a new market for mobile customer engagement solutions providers that will grow to $32.4 billion by 2018.

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Desire And Complexity Create A $32.4 Billion Market For Mobile Services
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Wanted: A New Breed Of Mobile Engagement Providers
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A Market Of Mobile Engagement Providers Is Coming Into Focus
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CIOs: Cultivate A “Provider Of Record” To Be Your Strategic Partner
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Mobile Engagement Providers: Earn Your Seat At The Table
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Supplemental Materia
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